Reveal - DETAILS

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Given that we need to understand the client strategies, we generally start with asking “What are your goals?” Goals are the future state that clients want to achieve. States are defined as:The circumstances or condition of a being or thing at any given time. State is a term nearly synonymous with " mode," but of a meaning more extensive, and is not exclusively limited to the mutable and contingent. - Sir W. Hamilton. Declare the past and present state of things. - Dryden.

📷webster-dictionary.org/definition/stateWe format them as adjectives followed by the noun that is the object of the state. The adjectives are characteristics of the noun. Usually success is determined by more than 1 characteristic so we ask for other success criteria for each goal. Thus, we tend to ask “Are there any more ways that you would judge success for this goal?”. The more adjectives you name, the more dimensions we have to judge success and the more metrics are necessary in order to judge the characteristics of success that we care about. Thus, this exercise in brainstorming the aspects of success that are essential to us is an extremely important process.

SMART Goals

We prefer SMART goals. The Adjectives help us to meet the “specific” criteria in SMART.Then we canvass for other goals. We may use a question such as, “What other ways do you define success?For each goal, we repeat the process mentioned about to ask for characteristics used to judge success for the goal.

Baseline Current State

A goal, by nature is the future state that you want to achieve. We live by the model of "start where you are". Thus, we need to understand the current state also. We start with the goals that were created and ask the question "what adjective describes where you are now?" The adjectives for the current state tend to be the opposite of those that exists for the future state.

Publish Findings

Now that we have the current baseline and the future goal states, we confirm and disseminate the finding to the necessary people and locations.